Laptops can be quite overwhelming, particularly because they come in different shapes, sizes, and feature sets, each with its own unique benefits. Moreover, the information provided by the media, manufacturers, and retailers in their marketing messages is confusing. So, how are you supposed to pick the right laptop for the right buyer? While there’s no single, right laptop, there are definitely some characteristics that you should look for. To help you create the best laptop review, here are my 5 tips for writing laptop reviews.
Create Persona's for your reviews
Identifying the target audience and identifying their challenges and needs are the first steps in writing a good laptop review. Ideally, you should always start with the problem that you aim to solve or the problem that you want to solve. Then, you want to define the traits of the problem, the needs that the solution will meet, and your target audience and goal. For example, if your goal is to find the best laptop for video editing, you might find that video editors are looking for the smoothest experience when editing in 4k and need a fast export time. This is more dependent on the integration of the CPU and RAM, but not so much on the graphics card. This will help narrow down your search so that you won’t waste time looking at laptops that aren’t well-suited to your purpose.
Be Selective When Your Writing Takes Place
When writing a review, you have to remember that it doesn’t matter whether you are writing a review on a top-of-the-line laptop or the one you use at home. It doesn’t matter whether you are using a Mac or Windows, or if you use the Apple Pencil or the Microsoft Precision Pen. The important thing to remember is that writing a review should be based on your experience. You don’t have to be an expert competitor or a video game developer to write a review. You just need to have experience with the device and how you use it. Know it inside out and know your audience.
Write a Laptop Review Based on Your Experience
Write about your experience with the laptop. Be honest but also be constructive. Giving an honest impression is important, but it’s also important to also point out what is good and how the laptop can be improved. Remember that the customer is always right, so if you have any criticism or suggestion, be straight and concise.
It's Not All About Specifications
First, it is vital that you understand that in the world of laptops, specs don’t necessarily translate into performance, and that being cheap and affordable do not necessarily mean these laptops are bad. There are many cheap, budget-friendly options on the market that are actually great for the majority of people. Instead, focus on important specs for a specific use case. For example, a gamer on the go wants a high FPS and a low ping when gaming online to benefit from fast responses, but also needs the battery to last long. So, offering a high-end processor and graphics card wouldn’t be the best option in this case, because the battery life will be short.
Go for a Premium Model
On the contrary, going for premium models does have great advantages. The main benefit of going for a premium model is that you often get what you pay for. Manufacturers keep the prices on low models as low as possible so they can sell a lot of units, but that doesn’t mean that these models are actually good for every end-user. There are obviously better options out there, but most of these laptops are quite expensive. With premium models, you’ll always have the best components and a good design. Besides, high-end laptops tend to get more attention from readers because high-quality laptops tend to have the best specs available. Reviews of these laptops help in the decision-making of a high-value product which you will do once in a while, and not every year or so.
Have Fun and Stay True To Yourself!
Some laptop reviews just seem to be a bloated list of features. While this can be useful, you have to make sure that the review is based on your experience. Be honest, have fun while reviewing and testing a laptop, even if that means doing something that nobody else does, or making negative remarks. There’s no reason to be rude, though, and it’s perfectly acceptable to joke around a bit. It’s easy to come up with witty intros (take a look at Linus Tech Tips, of Frontpage tech), but remember to consider your audience and stay true to yourself.